Marketing your brand or your services to the right audience an important role to take in real estate construction business, without doing it the right way you might definitely hate yourself seeing bad results which you never expected.
So today, I will be highlighting some real estate marketing strategies to help you stay at the top of your business and you will definitely ask for more after reading this.
If you are new to real estate construction business, you can checkout our real estate construction guide on how to get started.
Now, let’s go through the marketing strategies.
10 Creative Real Estate Construction Marketing Strategies
- Leverage Influencer Marketing
One way to gain social validity and expand the reach and hype of a listing is to utilize influencers and public relations. For example, if a listing is unique, you can reach out to local bloggers and Instagram influencers — whose followership matches your target buyer — and have them create related content and share it with their followers. There are also several websites and blogs that have a condo of the week showcase that you can try and have your space featured in.
- Make Your Website Your Storefront
Always make sure your website is in good shape and showcase your company info and your past works. In today’s market, it is the storefront to your business.
Having a mobile-friendly site that ranks high in organic traffic will surpass any of your paid digital advertising. It not only has to showcase you and your differentiators, but also has to portray attention to detail when promoting your listings. The photography has to be on point, which you will use in every marketing piece, including social media posts.
- Provide a Complimentary Moving Truck
My number one marketing idea for real estate is my complimentary moving truck, available for use by clients who buy or sell a home. I also offer the truck for use to nonprofit organizations. It’s a moving billboard, and no other agent in the area offers a moving truck. It gets lots of attention. I also strategically park it in high-traffic areas when not in use. When events are in town that cater to homeowners, such as the home or boat show, my moving truck will be there.
- Use Instagram Stories
Instagram Stories are huge in 2019, considering that the number of daily active users of Instagram Stories has surpassed 500 million. The question is how to use them to sell more homes and grow your local brand recognition. Engagement is absolutely key, so use the polls and Q&A stickers within Stories. Ask questions, use GIFs, and make the content as easy to engage with as possible. The more people engage with you, the more they will remember you, and the more you train the Instagram algorithm that you have great content, which IG will reward with more organic reach than if no one ever engaged with you. You can also run contests and giveaways within Instagram Stories.
- Optimize Your Facebook Page
With millions of daily users, you’d be remiss not to utilize Facebook as a marketing tool these days.
- Live Stream Your Agency’s Day-to-Day
When scrolling through a social media feed, a “Live Now” tag is pretty much irresistibly clickable. People are naturally curious. Seeing a new listing for the first time? Why not show your audience via live stream? They’ll feel like they’re getting the inside scoop, and you’ll be able to build your audience and get more leads. That’s a win-win situation.
- Focus Your Marketing Efforts
We are a real estate investment company that looks to help homeowners in stressful home situations. We have learned that marketing more often to a smaller geographic area works better than marketing wide and shallow. We use a combination of direct mail, calls, targeted search engine optimization (SEO), and pay-per-click (PPC) to find our customers.
- Make Connections With Local Businesses
Real estate is a people business. To market yourself successfully and to attract new leads and clients, you first have to make them like you as a person and to show them that you care about the local area and community. Establish relations with the local shopkeepers, business owners, and employees.
- Create a Client Testimonial Packet
Client testimonials are a great way to show potential home buyers that you’re well-established in your farm area. On its blog, idxcentral.com suggests ensuring you have informative testimonials by asking clients targeted questions like, “What made you choose me as your real estate agent?” In addition to relying on clients to provide testimonials, reach out via SurveyMonkey or Yelp to solicit reviews. Just be sure to share positive testimonials via your website and social media.
- Create Viral Infographics to Share on Social Media
Infographics take useful data and present them in an attractive and easy-to-read format. If you’re on any Pinterest or Facebook real estate groups, you’ve likely seen and shared dozens of infographics already.
- Master Your Elevator Pitch
Imagine you were given $5 million to advertise your business with a 30-second ad during the Super Bowl.
Having taken a deep look at the top 10 creative ways to market your business, if you still have more question concerning any please leave a comment.
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