Are you still wondering why we need keywords on all my contents? Have you ever asked yourself if the keywords you are using is bringing you the searchers you need for that content? Hopefully, keyword is very important in Search engine marketing field.
When we try to get visitors to our website we just don’t look at getting visitors we look at getting the right visitors for our website using the right keywords. It’s always better to study our website and know how we operate on it, to determine the keywords we use on different contents.
When we look at what people do online the number one thing that people do is they search, they use search engines as a gateway to find the information that they want and need on a daily basis.
Now, let’s get started.
Complete Guide On How to do Keyword Research
What are Keywords?
In layman, key-words are words typed on search engine in order to get results or answers to our problem. Those words are what we call keywords because they are the key to make visitors come from search engine to our website. People just want to know something and our behavior has changed dramatically in this age of search engines, because we have answers immediately at our fingertips.
Having understand what keyword really means, I believe understanding keyword research won’t be a problem to you.
What are Keyword Research?
Keyword research is making a standard research in finding the search terms used on the search engine by that searcher or that is popularly used on search engine. We’ll begin by finding sources for keywords, seeing how search engines deliver different results based on the types of keywords, and building your keyword lists.
It’s important to know how to implement your keywords throughout the content of your website. Then, utilizing your keywords.
Implications of keywords
When we talk about developing a keyword strategy, the fundamental part we need to remember is that all of this is dependent upon the search engines. The search engines are what provide the means to reach searchers.
A fundamental part of how a search engine works is that it relies on a software program to visit your website and download the content that’s there, the software program we usually refer to as a bot or a spider or a crawler.
How can we use keywords?
The keywords are important because the better you understand the words that people are using to find your website. This is the best form of Market because you can get into the mind of the searcher and when you understand how they are searching for specific things, you can use those same words in your Ad Buys, in your content, in your social media, you can use these things in pay-per-click.
Keywords are the foundation of any online marketing strategy and they also provide market intelligence and information to even help you with your off-line marketing. When planning keywords, one question that always comes up, is how to decide between using plurals, or singular versions of keywords.
The first reason is that there seems to be a disparity in the search counts that show that more people tend to search for the plural version. However, when looking at words that companies bid on in pay-per-click, they tend to bid more for singular versions.
The second reason is that those that have done their homework in keyword research and have tracked their success metrics and analytics have seen that the tendency is that plurals deliver a lot of visitors but singular tends to deliver conversions, which adds another dimension.
keyword research resources
When we start our finding our keywords, there are lot of resources available in which to use to start building our keyword list like the spreadsheet. There are a lot of keyword research tools. Always have a better look at your analytics program, to get a sense of which search engines are sending people to your website, for which words, and then seeing how they progress through your website.
I have listed the best keyword research tool here, so I won’t be listing them on the article I will just explain how to search for keywords and how to get the best keywords for your content.
Google Keyword Planner as Keyword Resource
Google AdWords keyword planner is a keyword research tool mainly for Google AdWords users in creating the best ads but this tool is popularly known around webmaster.
Your question now is why do I need Google trend? Well, I got an answer for you.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you’re considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they ripped out a lot of the interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in the space.
Go to the tools tab, and enter one or more keywords and then Google will automatically go out, and suggest which keywords, are going to be best for sending visitors to your web site. Now of course, because this is the ad planner, it showing you the competition level based on how many other people are bidding on those keywords.
Use the Keyword Planner to flag any search terms on your list that have too little or too much search volume. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, some low-volume search terms might actually be something you should invest in now and reap the fruit later. Google Trends can help you determine which terms are trending upward, and are thus worth more of your focus.
Also, aiming for high volume search terms might not let you beat the competitors because your website it not fit to be in such competition with websites with much page rank, so my advice aim for low volume search terms but also add some high volume search terms in your content to make you appear when the searcher makes a search on the search engine for that particular keyword, you could pop up and save the day and boom you got a visitor.
When using Google keyword Planner don’t forget to focus on this three things.
- Search Volume
- Suggested Bids
Focusing on this three things will help you a lot…
Google Search as keyword Resource
Using Google search as a keyword resource involves using related search terms, I will explain further.
Google search can serve as a way of finding more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you type in a keyword. When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input. These keywords can open new ideas for other keywords you may want to take into consideration.
But in case you just looking at some of the additional research tools, there are many that are out there, and all of them offer free trials. So there’s no reason not to go see if there is one that you really like more than the others.
That will help you navigate a good keyword list to start marketing your website.
Utilize the Head Terms and long tail Keyword
When doing your keyword research, there’s a search term that you’re going to come across and it’s a very fundamental term about keywords and how people search. This is called head terms and long tail of keywords.
And so when we talk about the long tail, most of the attention is at the general terms but most of the action is down in the long tail, in the detail terms. Head terms are keywords phrases that are generally shorter and more generic. They’re typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
Head terms and long-tail terms will give you a keyword strategy that’s well balanced goal for that content. That’s because head terms are generally searched more frequently, making them much more competitive and harder to rank for than long-tail terms.
Let’s look at a very simple explain am putting into consideration:
- How to start writing a valuable blog post
Looking at the “blogging” it’s a head term that means if you search that on Google you’ll see much results than when you search for “How to start writing a valuable blog post” which might not have much results as “blogging” which is much more preferable.
The reason is the person searching using the head term is not a better searcher and might get much results, but the person searching using the long-tail is a better searcher and would get a better user experience because the person was specific using the long-tail will solve his or her problem faster.
The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world’s search volume.
It’s much easier to always perform a better keyword research on both so you don’t end up on the head term more, when the generic searcher don’t need such content.
It’s essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. The keyword SEO difficulty is a major keyword metric when doing a keyword research. The higher the value, the harder is to compete with others on the market using that keyword.
It’s a critical metric alongside with exact monthly search volumes and SERP analysis.
How is the SEO Difficulty calculated?
We’ve combined selected SEO metrics developed by Moz and our know-how, namely:
- Domain Authority
- Page Authority
What is a good value of the SEO difficulty?
The SEO Difficulty is indicated on a scale from 0 to 100. It shows the keyword difficulty based on a comparison of keywords on a market-wide basis. The lower the value, the easier it is to rank for the keyword.
Keep in mind that the “real” SEO difficulty may vary. It depends on your on-page and off-page SEO skills.
The SEO Difficulty isn’t the only metric on which you should base the keyword research.
You’re on the good track once you created a list of keywords relevant to your niche with low SEO Difficulty.
Measuring Competitors On your Niche
Now, We start looking at other sites that are ranking for the keywords that we are interested in So we initially look at competitive data by simply going to the search engines and seeing what kind of competition exists.
Now when we are looking at the competitive environment and finding keyword phrases that are worth pursuing, we also have to measure the opportunity and by measuring the opportunity what I am talking about is more of the business aspect. Do we have enough margin in these products that it will demand the amount of time and effort that we can put into it? And we’ll get that in the return.
Also, does the volume match what people are looking for? What’s the purchase value? What’s the average ranking that we can get from that? And what will the average ranking deliver in terms of visitors, and will that be enough visitors to give us a good return? And we also need to look at the potential ranking.
Maybe your ranking on the third or fourth page, what will it take to get to the first page? And what will that be worth in terms of value website? There are most factors google looks at competitors in ranking content most times which include; Age of domain, Domain ranking, Page authority, Domain authority and total words on the content.
Content creator could go really crazy sometimes when comparing competitor’s data with theirs, forgetting:
What works for me better might not work for you, but might make it worst for you.
This applies to keyword also, after comparing competitor’s data, what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.
If your competitor is ranking for certain keywords that are on your list too, it definitely means you have to work to improve your ranking for those. In addition, don’t ignore the ones your competitors don’t seem to care about (with low search volume). This could be a great opportunity for you to own market share on important terms too.
For better understanding, using your competitor’s keyword ideas gives you space to rank higher with them or go for something less competitive. SEMRUSH comes in here for you…. This tool also allows you check reports on your competitor’s keyword by just pop into the homepage, write the URL of your competitor. Searching for competitor’s keyword with SEMRUSH can also show you it’s position for that keyword.
Implement keywords throughout your content
Ok, this will be a very short heading…
The best places to place your keywords are;
Placing your keywords makes it easy for Google to understand what your content is about, always know this.
In order to support this keyword research you have done, I will be telling you about bucket brigades and makes they make your content much more compelling.
What are they bucket brigades are words and phrases that keep people on your page specifically they make your visitors want to keep reading. Those bucket brigades it opens up a little information gap in your mind and you can’t help but read the next sentence bottom line whenever you have a place in your content where people might get bored and hit their back button add a bucket brigade. After adding a few bucket brigades that you can include in your content once you’ve added two bucket brigades your content it’s time for strategy.
Buckets are topics your target audience search that you’d want your business to get found for, general topic buckets like “inbound marketing,” “blogging,” “email marketing,” “lead generation,” “SEO,” “social media,” “marketing analytics,” and “marketing automation.”
Now that you have a few topic buckets you want to focus on, it’s time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.
For instance, if I took that last topic bucket for an inbound marketing software company “marketing automation” Some keyword phrases that I think people would type in related to that topic. Those might include:
- Marketing automation tools
- How to use marketing automation software
- What is marketing automation?
The point of this step isn’t to come up with your final list of keyword phrases, you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket.
I hope I have been able to help you solve your keyword research problem you have been having, and I believe you will make some great changes having read this content to help improve your SEO.
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