Jumia said it had suspended its e-commerce platform activities in Cameroon because it was not suitable for the country.
Jumia is a consumer goods e-commerce retail platform that connects sellers with consumers. The company is also a logistics service, which enables the shipment and delivery of packages.
Its shares have tumbled from its Wall Street initial public offering price of $14.50 dollars in April, hitting a record low of $5.10 dollars on Monday after third-quarter results missed revenue estimates for the second time in three quarters.
“Based on our review, we came to the conclusion that our transaction portal as
The company added that its e-commerce operations there had been suspended.
Founded in 2012 by two French former McKinsey consultants, Jumia has grown quickly to become Africa’s leading e-commerce firm, operating in more than a dozen countries across Africa. With an e-commerce business similar to Amazon and a classified portal like Alibaba, it sells from its own stock and takes a cut of third-party transactions on its website.
Jumia said it would continue supporting buyers and vendors in Cameroon using its classified portal, known as Jumia Deals.
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