The company this morning announced a new feature that will make personalized recommendations of what to watch, including both TV shows and movies, and point you to services where the content is available.
Now, when you search Google for things like “good shows to watch” or “what to watch,” there’ll be a new carousel-style menu with TV shows and movies that you can swipe left and right on, similar to a dating app.
When you start your search on mobile, you’ll see a button for “top picks for you” which will give you a carousel of recommendations. Then, you’ll swipe left or right (similar to a dating app) to help Google get an idea of what content you’re interested in and what you don’t want to watch.
Google says that it’ll be able to curate those suggestions based on what you search: ask for “horror movies from the ‘80s,” for example, and you’ll get recommendations specifically for that.
You also can select which subscriptions you have access to, in order to customize your recommendations further. This includes subscription services like Netflix, Hulu, HBO GO, and HBO NOW, Prime Video, Showtime, Showtime Anytime, CBS All Access and Starz.
You also can indicate if you have a cable TV or satellite subscription. And it will list shows and movies available for rent, purchase or free streaming from online marketplaces like iTunes, Prime Video, Google Play Movies & TV and Vudu, plus network apps like ABC, Freeform, Lifetime, CBS, Comedy Central, A&E, and History.
The new recommendation features should be rolling out now on Google search — just in time for the fall TV season.
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